iki | POLITE - polish and sophisticated、PIQUANT - coquettish and tempting
The Story | iki : it is a sense of beauty | -the inner surface- Questioning authority and general atmosphere and stand up against it.
iki , it is the sense and the spirit Japanese have been holding from ancient time,
This sense and spirit had polished,build up and created Japanese material and traditional technology. iki and Japanese pride to the world.